Case Study

Mascot

Mascot is a well established manufacturer of severe service control valves, general service control valves, actuators and positioners. The company has been in operation for over twenty five years. Industries served include Chemical, Industrial Gas, Mining, Oil & Gas, Petroleum, Power, Pulp & Paper.

Mascot continuously strives to improve quality of products and processes and have operations in Australia and India with manufacturing locations being ISO 9001 accredited.

Requirements

Due to its expanding product range and continuing growth the company decided on a new trading name and total revamp of its product branding.

Services provided

Hyperchromatics was retained to provide the following services:

Logo design
Development of style guide
Product branding / colour design
Stationery design
Create an maintain product image library
Full range of product brochures (print & electronic versions)
Website design & maintenance
Product safety & warning label design

Results

Company identity and product branding through the use of colour & graphics has achieved a fresh & professional branding.
Consistent representation of product branding and company identity is maintained through the use of a style guide. This gives Mascot the ability to maintain consistency when outsourcing promotional material.
A cost effective method of maintaining a consistently evolving product range including photographs, brochure, and web site
Product photography taken on & off site as required. Usually on short notice as products are moved to and from the warehouse within a short span of time.
Using VPN facilities provided by our technology partners Small Business Servers Australia Pty Ltd, we are able to remotely maintain the full library of promotional material resulting in real time access to the latest images and brochures stored on Mascot's own file server.
Client saves time & money by having one point of contact for all promotional material.
The web site is used to store digital versions of product brochures. Mascot’s clients can download up to date product information directly from the site ensuring they get the latest information.