Website Services

Our primary goal is to create website's that inspire & engage your target audience. Functional and efficient whilst being visually appealing; reflecting your company or organisations identity.

We invest time to learn about your brand, study your competitors and target audience then put a strategic plan into place prior to starting the web design process.

Based on your individual requirements, the following elements are closely considered:

• Intuitive navigation systems
• Fast loading pages
• Cross browser testing
• Search engine optimisation
• Compliance with accessibility & usability standards
• Animation, audio & video functionality

Updating your website content

Depending on the client requirements and frequency of updates, a content management system can be a cost effective solution enabling you to update your own website content with very little web design skills. Or we can update your web site for you where you get the benefits of our experience and efficiency. You may choose a standard hourly rate or you can choose a yearly retainer contract that offers a discounted hourly rate.

Flash websites (animated or interactive sites)

In certain circumstances Flash animation or interactivity can be implemented to make for a more engaging experience for your sites visitors.  By using Flash intelligently, Hyperchromatics endeavour to keep animation purposeful and functional.

Accessibility compliance

We follow standards to ensure that your website not only looks great, but is intuitive to use and is accessible to your customers.
We develop sites that are fast to load, easy to navigate, and thoroughly tested in different environments.

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Web site hosting

Our standard hosting package features:

• Detailed site statistics
• Secure web mail
• Physically located in Australia (customers within Australia will experience a much faster loading time of your web site)

Various packages are available to suit different budgets/applications. Contact us for more information.

Domain name registration & management

Your domain is a very important asset to your business. By consolidating all your domains with one Registrar and in maintaining contact details Hyperchromatics can ensure that your domain registration will never lapse.

Email marketing

Turn your passive internet presence into a pro-active marketing campaign! Hyperchromatics can provide small to medium sized businesses and organizations with hosted email marketing solutions.

• Automated subscription list management tools - import & export subscription list, auto subscribe/unsubscribe etc.
• Email campaign tracking - View how many emails were delivered and opened, who opened each email and who clicked through, which links generate the most clicks etc.
• Increase sales - Make sales with your website even after your visitors have left your site.
• Cut costs - Eliminate the costs associated with print newsletters or mailing lists.
• Create a community - Create a powerful networking tool for your members.
• Outsource your list administration - Eliminate the headaches associated with managing an e-mailing list and free up your staff to concentrate on your core business.

Search engine optimisation

A website is worthless if it is not generating traffic and leads for your business. To ensure return on investment for your site, Hyperchromatics can devise an internet marketing strategy to direct highly targeted and qualified customers to your website.

Organic Search Engine Results

Organic Search Engine Results refer to search engines listing pages from your website based on the content of your pages.
Search engine optimisation can be very effective when used as part of a smart niche marketing strategy.

The process of obtaining organic search Engine results can be broken in 3 main stages:

1. Target keywords or phrases, this decision is based on popularity as well as competitiveness.
2. Build the web pages optimised for the chosen keyword or phrase
3. Link acquisition

Pay per Click Advertising

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With cost-per-click pricing, it's easy to control costs - and you only pay when people click on your ad.

While pay per click may have advantages in some circumstances, for competitive high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings.